Organic hill climb racing hack tool vs. Paid Searches: Can We Shift love this game website Traffic Generation from PPC Advertising?
The main objective of paid search campaign is to get more traffic to act upon your specific call to action. All the pushy call to action paid campaigns are intended to get the customer to commit to subscribe to your business, purchasing a product or service, clicking on an ad, or subscribing to newsletter, etc.
The key to the lock for conducting a successful search advertising campaign often lies in outside of the campaign itself. The entire web is the platform where users perform. However, any PPC advertising campaign has a few elements that need proper understanding and grasp in order to get maximized results.
This article will offer share more details you a sneak peek into the PPC management techniques for the enhancement of the website traffic.
Importance fo PPC over Organic Searches:
Often marketers wonder if there will be an increase in the organic search results to make up for their paid ad traffics, if their PPC ads were paused. Google has made an interesting study from a data taken by 400 paid search campaigns. The study relates to the “paid versus organic search traffic”.
For this study, a brief PPC marketing scenario was provided:
If you are getting 100 clicks on your paid advertising campaign, per day, and you pause your campaign. The result will be only 11 additional clicks in the absence of the paid ads that you will receive from organic results.
This study basis it’s calculations on the fact that if the paid search campaign is paused, then 89% of the clicks that you were receiving from your PPC marketing campaigns will not be converted by organic search clicks. Even if your rankings are on the first organic search page, the clicks that you got from paid campaigns will not be made up.
Understanding The Scenario – Effects Of Pausing A Paid Search Campaign:
The effects of pausing of any PPC campaign were looked through the Google’s Research Blog on 28 March, earlier this year. The study showed many negative effects of pausing a paid campaign and that organic click volume may not be as solid.
Here are some statistics:
• It was found out that when the advertiser lacks any accompanying page to the ads, 81% of ad views occur on average.
• Similarly, if the organic result is not associated on the first SERPs, then 66% of ad clicks occur.
With the above observations, Google researches provided the following scenarios in case the PPC campaign is paused:
• 50% of the PPC campaign clicks will be lost if page ranks number 1 in organic searches
• If the keyword rankings are between 2 to 4, then you can get 82% of replaceable clicks by the organic traffic.
• The rankings for keywords that lie between 5 to 10, will provide 96% of clicks from organic results
• And, you can get 100% of paid non-replaceable clicks if your page does not rank organically for a term you are bidding on.
Conclusively, the results for pausing any PPC campaign can be complex and the organic traffic may not be able to completely replace the traffic that you used to get from paid results.
